Lux Luminique Augmented Reality Experience
Shawn Tjai · · 1 min read
- augmented reality
- retail
- helloholo
HelloHolo is proud to announce that our retail augmented reality experience for Lux Luminique has launched.
Consumers can scan a QR code at physical retail stores — Watsons and Guardian — to enter the experience.
Users are first prompted to calibrate their phone’s position, enabling spatial awareness using the device’s gyroscope and other sensors. They then choose their hair type before entering a mini-game that asks them to match the right ingredients to the appropriate shampoo type.
Available locations
Watsons — Ngee Ann City, JEM, Parkway Parade, Marina Square, Jurong Point, Raffles City, ION, NEX, Jewel Changi Airport, Great World City.
Guardian — Holland Shopping Centre, Northpoint, Raffles Place MRT, Compass One, JEM, Serangoon NEX, Paragon, Jurong Point, ION Orchard, VivoCity, Parkway Parade, Causeway Point, White Sands, Takashimaya, Great World City.
Interested in exploring an experience like this for your own use case? Get in touch.